Informed strategic decision-making offers a way of being proactively prepared to meet the challenges of change in your environment. The STOP-START-CONTINUE-CHANGE is a business management model that can be used as an assessment tool, applied for a range of purposes, and by people at different levels in the organisation……

Organisation: The model can be used for an organisational process:

  1. What are we doing in the new staff induction programme that isn’t working? (We should STOP).
  2. What can we add to the induction programme to improve it? (We should START)
  3. What parts of the induction programme are working well? (We should CONTINUE)
  4. What parts of the induction programme do we need to revise or adapt? (We should CHANGE)

Team: The model is an effective way for teams to review their performance:

  1. What are we doing that isn’t working? (Something we should STOP)
  2. What should we put in place to improve? (Something we should START)
  3. What is working well? (Something we should CONTINUE)
  4. What can/do we need to CHANGE?

Individual:  The model can help you evaluate your goals:

  1. Given the goal I wish to achieve, what am I doing that is not working? (STOP)
  2. What should I start doing which would assist me with achieving my goal? (START)
  3. What am I doing that is working well for me in achieving my goal? (CONTINUE)
  4. What do I need to change to increase the likelihood of achieving my goal? (CHANGE)



This model is also extremely useful for giving and receiving feedback, at the team and individual levels. As Andrea Ballard says, others see us more clearly than we see ourselves and so asking others to answer these questions for you is likely to get you info that you did not have before. It can also be used as a technique for generating ideas, solving problems, and negotiating behaviour changes between two groups, individuals, or departments (